BEAUTIFUL HAIR IS A QUESTION OF TEXTURE - Mavi 2012

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BEAUTIFUL HAIR IS A QUESTION OF TEXTURE

Health Area

Healthy hair should be manageable and beautifully, silky and soft, just like skin. But hair texture can deteriorate. The main problems are dryness or oilness. When their caused by internal physiological factors or ageing or by external problems such as dry atmosphere, wind, sun, or pollution.
Whatever the cause, the result is the same : rough, dry or execessively oily and lifeless hair.
Hair is subject, too, to physical and chemical treatments which can sometimes be quite rough. Damage can be caused by constant styling, hair-dryers which are too hot, colourants which are too harsh, too many perms or a wrong why of eating as result it may appear a deterioration of the cuticle , the outer covering of the hair. Examining a damaged hair through a microscope, it is possible to see some changes in its surface shaft: the normally smouth scales in places, making the  hair's surface extremely rough.
As a result, the scale engage those of other hairs causing tangling.
The hair loses its shine and softness and the ends split easily. Delicate and lifeless, the hair becomes difficult to style.
At this stage it is necessary to treat the dry or oily hair just as it is generally done for the skin. MAVI at this purpose has formulated a complete hair-care range of products for delicate, damaged, dry or oily hair.

 
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